Identify users

Overview

Tell the SDK who is asking so targeting rules and percentage rollouts have a userId (and traits).

shipd.identify({
  userId: "usr_8f2k19",
  name: "Jordan Chen",
  traits: { plan: "pro", beta: true },
});

Later checks reuse that identity until reset():

shipd.isEnabled("new-checkout");
shipd.reset();

Per-call override:

shipd.isEnabled("new-checkout", {
  userId: "usr_8f2k19",
  attributes: { plan: "pro" },
});

shipdit/client persists anonymousId (localStorage key shipdit:anonymousId by default) so anonymous → logged-in sessions correlate.

shipd.getAnonymousId();

Pass anonymousId or onAnonymousId if you already have one.

After identify(), the SDK GETs /sdk/v1/identity and merges stored traits under the request. Disable:

createClient({
  sdkKey,
  endpoint,
  remoteTraits: false,
});

Story and caveats: Target users.

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